Certa Pro Painters are professional interior and exterior home and commercial painters. One franchise owner was struggling to break into a new region with his regular mailing. The standard black and white letter, envelope and business reply card he was sending received no response.

GT Creative redesigned the package and included a two-color envelope and letter, as well as four color two-sided lift insert. GT Creative also facilitated the list rental to secure the names of homeowners with a specified income level within the franchise owner's region.