Fred Boutique is an affordable women's boutique in downtown Milwaukee. They called on GT Creative to produce several types of sales materials that get the word out about Fred and accurately represent the store experience. Poster, postcards and VIP cards (that double as business cards) were distributed at various locations throughout downtown Milwaukee. The striking postcards stand out among the other sales materials at the distribution locations and are redeemable for discounts. Fred has found that people continue to redeem them months after distribution.