To help achieve this goal, we created a self-mailer that educates consumers about heart attack symptoms, highlights the 24-hour emergency department and offers a free pedometer to anyone who brought the mailer to the hospital. We supplied a mailing list via list rental that contained households with specific demographic information within zip codes near the hospital.

To further increase the hospital's visibility, we also created a four-color, eight-page custom publication that promotes an overall healthy lifestyle. The content includes everything from the latest diagnostic exams for heart disease, to simple ways to get more from your walking workout.The goal is to keep the publication conumer-friendly, raise awareness of hospital services and entrench the hospital brand within area homes.