Watertower Pain Consultants, S.C., a physician opening his own private practice needed to announce his new endeavor to physicians and patients, as well as to establish a brand identity. To achieve these goals, we created a custom logo treatment executed on business cards, letterhead, envelopes and note cards. We also created a custom website with information about his practice, services and location.

Restrictions on marketing his new practice made him unable to directly contact existing patients. Since his patients are physician-referred, we used print ads in several local publications to make the announcement to physicians. Physicians also received an announcement with a perforated Rolodex card printed with his new office information. TO provide patients with information, we developed a brochure that is available at the doctor's office. All media include the logo and the physician's picture to raise recognition for the new brand.