The Wisconsin Equal Justice Fund (WEJF) is a non-profit organization that raises funds to support legal service providers throughout Wisconsin. Each year, WEJF sends a direct mail campaign to state Bar Association member, which serves as one of their major fundraising endeavors for the year.

Their mailing for the previous year consisted of a letter and response envelope, which was not eliciting as strong a response as other packages had in previous year. GT Creative developed a letter and 4-color brochure that highlighted the programs that WEJF supports, as well as illustrated the great financial need that exists for these programs to continue. We segmented the mailing into 13 different versions depending on location within the state, or by law firm for especially large practices. The piece also included a donation envelope for a no-hassle response mechanism, which helped garner the highest average gift per donor to date.